Ok, let’s talk about selling on social media. Nope, I’m not talking about those annoying people who send you a sales pitch immediately after you’ve connected with them on LinkedIn (you know who you are). I’m talking about the process of sales persons becoming brand advocates and using their social Read more
Alright, so if you’ve been tracking this blog you should have at least a basic understanding of what Content Marketing is as well as where it fits in the customer buying cycle – but how do you get started? Well, almost like I planned it (*wink*) – here’s my Top Read more
Where does Content Marketing Fit in the Customer Buying Cycle? Recently I wrote a blog on what Content Marketing is and it’s benefits <link> but where does it fit within the customer buying cycle….. and what the hell is a customer buying cycle? I’m going to answer the latter question Read more
Content… content… content. It’s all we hear nowadays; “You should be creating content for your website and social media” – great, but where the hell do you start? What type of content should you be making? More importantly, how does content marketing help me reach my customers and convince them Read more